Not just a trend, but an increasingly concrete presence.
And as is tradition at NovaGroup, the approach is never rushed: first we listen, then we observe, reflect, and only after that, we decide. Together.
Some have already experimented with AI solutions integrated into automotive manufacturing processes. The advantages are there, undoubtedly. But they don’t always translate into tangible benefits for everyone.
«In certain contexts, artificial intelligence tends to flatten things out,» shared one member. «In our work, where attention to detail makes the difference, where relationships build solutions, the lack of human contact can become a limitation.»
NovaGroup is a network that has always drawn its strength from direct dialogue and human connection. A human network, even before a business one.
That said, looking at AI with interest is not only legitimate—it’s necessary: as a tool to simplify technical processes, accelerate spare parts identification, analyze the competition, optimize logistics, and reduce costs.
Artificial intelligence is an opportunity—provided it is managed with competence and balance.
Alan Amura, Chief Operating Officer of NovaGroup, shares his thoughts: «Like any technological evolution, artificial intelligence brings both benefits and challenges. The advantages are real: from data analysis to logistics, from marketing to customer care, and even the optimization of the supply chain. But the risks must also be carefully considered: the loss of human skills, the impact on certain professional roles, and the reliability of the tools. AI can make a real difference—yes—but only if it is integrated with balance and with the involvement of those who truly understand this market.»
At NovaGroup, this is the path.
No blind rush to adoption. No ideological resistance.
Only openness, awareness, and responsibility.
Artificial intelligence is not the goal, but a means. A tool that only gains value in the right hands.
«We care about the future,» Alan concludes.
«But we care about living it consciously. And above all—living it together.»
